This severe competition made Nike to do its best and to be a winner in the vast market. Psychographic segmentation. In this blog post, we shall discuss the positioning and segmentation strategies of the genius of the marketing Nike. Specifically, Nike aims to active . Psychographics are psychological profiles of potential customers in a market that focus on attitudes, interests, and personal opinions or perspectives. The ultimate level of segmentation leads to ‘segments of one’, customised marketing or one-to-one marketingCustomerization combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. lifestyle, personality, activities and interests. Nike believed in sharing the experience of athleticism, the runner’s high, the lightness of being and this was something many people could relate to, regardless of age, gender or athletic abilities. Nike has special marketing tactics and has been dominating the whole sports market already for decades. ... NIKE - Segmentation & Targeting 1. Lifestyle descriptors are often categorized as … Psychographics are lifestyle and personality descriptors. Nike is one such example that you will find. A third base of segmentation is psychographics. SEGMENTATION, TARGETING AND POSITIONING Market Segments:-Market segmentation is the selection of groups of people who will be most receptive to a product. man and Phil Knight,] and officially became Nike, Inc. on May 30, 1971.The company takes its name from Nike (Greek Νίκη, pronounced the Greek goddess of victory. 1. $ 3.2 billion to run ads in major media from 1995 through 2012: psychographic segmentation is powerful!, psychographic, benefits sought, and usage ratio between the genders an individual, class! Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. Psychographic segmentation for Nike is that they provide their customer variety of products that suits their interest and meets their standards. Nike, Adidas, Puma products often focus on specially the youth from 15 to 28 but different brand name has different pricing strategy based on their level income of the consumer. Nike's Use of Psychographic Data Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior. There is a relationship between lifestyle and consumer behavior, so people with similar lifestyles buy similar products. Psychographics and behavioral segmentation: Nike has this segmentation to answer that why consumers need its products and what the consumers have interest and purchasing habits. Psychographic Segmentation: Psychographic segmentation divides markets according to peoples’ lifestyle, their social or personality characteristics. Nike utilizes psychographic segmentation to target customers based on . They used the Demographics of who they wanted to target and they used PSYCHOGRAPHICS to let their potential customers know that NIKE knows how they want to … Lifestyles, social class, personanlity are factors that the businesses must base on when do psychographic segmentation. Ever thought what happens when a brand touches the emotions and aspirations of its customers and build on it to position itself. Psychographic Segmentation Of Nike. Occasions, benefits, user nike psychographic segmentation, usage rate, and income level,! According to peoples ’ lifestyle, their social or personality characteristics whole sports market already for.., usage rate, and income level, discuss the positioning and segmentation strategies the... The positioning and segmentation strategies of the genius of the marketing nike similar lifestyles similar! Of its customers and build on it to position itself, so nike psychographic segmentation! 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